Brand guidelines
The Spark identity is built on clarity, utility, and intentionally minimal. These guidelines ensure consistent usage of the Spark brand across all surfaces, helping maintain consistency and preserve the simplicity.
Spacing
Maintain clear space around the Spark Logomark and Asterisk to ensure visual balance and prevent crowding with text or other elements.
Contrast
Use light versions on dark backgrounds and dark versions on light backgrounds to maintain legibility and visual impact.
Partners
When co-branding, the Spark lockup should maintain clear space and proper alignment relative to partner marks. Use a vertical divider between logos.
Colors
Dark themed, primarily black and white, with restrained usage of color reserved for emphasis and utility.
Misuse
To maintain brand consistency, avoid the following modifications. Assets should be used as-is to ensure Spark's identity stays sharp and consistent.
- Don't apply gradients or color transitions
- Don't add outlines or distortion effects
- Don't stretch, compress, or alter aspect ratio
- Don't rotate or tilt the logo
- Don't add drop shadows or embellishments
- Don't modify the typeface
- Don't change the asterisk symbol
- Don't separate or rearrange components
Asset downloads
Download official Spark brand assets. All assets are provided in SVG format for maximum flexibility.
Press inquiries
For press inquiries, interview requests, or detailed design guidance, please contact us.