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Brand & Press

Guidelines and assets for featuring Spark in marketing materials, ads, editorial, web, product, and print. For inquiries or detailed design guidance please contact press@spark.money.

Brand Guidelines

The Spark identity is built on clarity, utility, and intentionally minimal. These guidelines ensure consistent usage of the Spark brand across all surfaces, helping maintain consistency and preserve the simplicity.

Spacing

Maintain clear space around the Spark Logomark and Asterisk. This ensures visual balance and legibility across all environments. Do not crowd the logo with text or other elements. Below are minimum spacings for both the Logomark and Asterisk.

Contrast

Spark brand elements should maintain strong contrast against its background. Use the light version on dark backgrounds and the dark on light backgrounds to maintain legibility.

Partners

When using the Spark logo in partner or co-branded materials, follow these layout conventions to ensure consistency. The Spark lockup should always maintain clear space and proper alignment relative to partner marks. Reference the examples below for recommended partner lockups.

Colors

Spark’s color palette is functional, clean, and minimal. Our palette is dark themed, primarily black and white, with restrained usage of color reserved for emphasis and utility. You can copy the Spark color palette below to use in your designs.

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Misuse

To preserve the integrity and recognizability of the Spark logo, avoid the following:

  • Do not apply gradients or color transitions to the logo.
  • Do not outline the logo or its elements.
  • Do not distort the logo using blur, opacity, or other visual effects.
  • Do not stretch, compress, or otherwise alter the aspect ratio.
  • Do not rotate or tilt the logo.
  • Do not add drop shadows, glows, or any other embellishments.
  • Do not change the typeface or use alternative fonts.
  • Do not modify or redraw the asterisk symbol.
  • Do not separate or rearrange the logo components.

Asset downloads

These brand assets are packaged for clean implementation across web, print, and product surfaces. Use them as-is to to avoid misuse and ensure Spark’s identity stays sharp and consistent.

Download all assets

LogomarkDownload
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AsteriskDownload
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BadgeDownload
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Press inquiries

Please direct all inquiries to press@spark.money